The Little Song That Keeps Going
I had a front-row seat when Saint Motel's "My Type" was born. Not the polished hit you might know from VW commercials or Apple ads, but the demo version G played me back in 2012.
Back then, Saint Motel was doing what great bands do - writing songs, playing wherever they could, continuously honing their craft. They had all the ingredients: exceptional demos, solid live shows, growing regional following. But no major deal.
One night, I played the song for my friend "Starbuck" who ran a respected indie label. Perfect timing, right? Wrong. He wasn't in the headspace to hear it. The moment passed.
G would occasionally voice his frustration: "If we could just get Starbuck to sign us, I know we'd get traction. I'm not crazy, right?" He wasn't. But I kept reminding him to focus on the work, not the outcome.
A year later, Starbuck finally heard what was already there. The deal happened. The song found its audience.
Now, a decade later, they call it "the little song that keeps going" - still generating royalties, still landing in films and commercials, still enabling them to do what they love.
Here's what fascinates me: The song didn't change. The band's talent didn't suddenly level up. What changed was timing and readiness - that mysterious alchemy of persistent work meeting the right moment.
It's a reminder that success rarely comes from grinding harder. It comes from maintaining momentum while staying open to opportunity. From trusting that good work, consistently done, eventually finds its gear.
Giddyup,
Bryan
Are you grinding your gears without getting the traction you’d like? This is an invitation to explore that! Maybe we can start the journey together. Try a Free Session. Not sure? Learn a bit more about this Bryan Yates character.