Bryan Yates Bryan Yates

Listening beyond the words.

You learn a lot about listening when you sit with Holocaust survivors as they share their stories. The truth often lives in the silence between words, in the subtle shift of energy when memory brushes against something too raw to speak aloud.

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Bryan Yates Bryan Yates

The Committee of Rascals

Most successful people I know have an inner board room where different voices compete for attention. I call mine the Committee of Rascals — those persistent voices that pipe up with "you have nothing to contribute here" or "you don't belong" at precisely the wrong moments.

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Bryan Yates Bryan Yates

How I oopsed into coaching.

I formally started coaching around 14 years ago. I remember exactly where, how, why and with whom it started. A group of us were riding our bikes through Alabama on the Nashville-to-New Orleans leg of a ride that started in Milwaukee.

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Bryan Yates Bryan Yates

Wind Against the Machine

We found ourselves in the desert somewhere between Bakersfield and Lancaster, under the scorching October sun and swirling dust. As the last riders in our group, we still had another 40 miles ahead, and Charlotte was having her toughest day on the bike... ever.

Before you dismiss this as just "another Bryan bike story," please pause. This is a tale of the emotional burdens we carry, the unwavering support of those who believe in us, and the journey to meet the versions of ourselves we aspire to become.

For many years, I served as a guide on an annual 7-day pediatric cancer ride through California. This particular day was the sixth, and Charlotte had struggled throughout the week. Her year had been marked by loss, confusion, and heartache, all of which erupted into this challenging week when she hoped for strong legs and a light heart. Our emotions bear a weight, and we, the ride leaders, noticed the spiritual heaviness she carried on her bike—a painful chore of inner personal victimhood with every pedal stroke…

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Bryan Yates Bryan Yates

The Outside-In Trap

Have you read this recent Bradley Olsen essay “A Weight-Loss Drug Changed My Life. Will It Solve My Problem?” in WSJ? After his course of expensive weight-loss medication runs out, he basically asks "what next?" to maintain and support the work he's done. I promise, if you stay with me, you'll find this is much more about making big existential changes than it is about nutritional wellness.

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Bryan Yates Bryan Yates

When HTFU Becomes SFTU

In a VERY UNSCIENTIFIC study, I noticed some common themes emerge last month in my conversations with new folks who were considering coaching help in their lives.

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Bryan Yates Bryan Yates

Stories Move What Strategy Can't

My mission is to nourish people, to get them to believe in themselves, and to help them strive and perform beyond what they thought possible.

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Bryan Yates Bryan Yates

How to Rebuild Without Breaking Down

By The Time Midlife Creative Business Leaders Find Their Way To Me, They Are Nearly--As My Colleague Adriana Giraldo Describes–"Physically Spent, Emotionally Unavailable, And Mentally Depleted." They're Also Not Quite Prepared To Admit It To Themselves.

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Bryan Yates Bryan Yates

The Grind Isn't The Answer

For being a seasoned endurance cyclist, I must admit that I’m also pretty anti hustle, grind and grit culture. These might look nice when you’re trying to impress a boss, but they are unsustainable. They have no longevity.

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