Frequently asked questions about working with Bryan Yates.
What My Coaching Is and How It’s Different.
What is executive coaching? (And how is yours different?)
Executive coaching helps senior leaders improve performance, navigate transitions, and achieve professional goals.
Most executive coaches focus on mindset, accountability systems, and goal-setting frameworks.
I don't do that.
I don't coach potential. I produce direction.
If you want to see how this plays out in the full Move Daringly structure, you can explore the overview here.
I'm a former Disney producer who coaches. You can read more about how that background shapes this work on my About page.
I focus on physics, not mindset. Specifically: your internal momentum—the self-trust, conviction, and direction that creates forward motion without grinding.
When your internal momentum is off, you stall. You second-guess. You flex.
When it's restored, you move with conviction.
This isn't therapy. It's not traditional leadership coaching. It's retraining the muscle memory that drives your instincts—so you can finally build what you've been circling..
What's the difference between executive coaching and therapy?
Therapy typically looks backward to understand patterns and heal past wounds.
Executive coaching looks forward to improve performance and achieve goals.
I do neither.
I work in the present moment—identifying what's draining your momentum, where old instincts are costing you energy, and how to retrain the muscle memory driving your decisions.
This isn't about unpacking childhood trauma (therapy) or setting better KPIs (traditional coaching).
It's about retraining your operating system so you stop second-guessing, stop circling, and start building.
“My infectious belief in your capability will always be greater than the power of your doubt.”
What's the difference between your coaching and other executive coaches?
Most executive coaches focus on:
Mindset shifts
Accountability systems
Goal-setting frameworks
Leadership competencies
I focus on:
Physics (momentum, traction, friction)
Muscle memory (retraining instincts at a neuromuscular level)
Internal momentum (the self-trust and conviction that creates forward motion)
Direction (I don't coach potential. I produce direction.)
I'm a former Disney producer who coaches. I'm not here to optimize your workflow or add another framework.
I'm here to retrain the muscle memory driving your instincts—so you stop circling and start building.
What is self-trust? How is it different than confidence?
Confidence is a mood. It comes and goes.
You feel it after a win. You lose it after a setback.
Self-trust is mechanical. It’s the capacity to stay regulated and decisive — even when confidence isn’t there.
Most coaching focuses on building confidence: affirmations, mindset shifts, “believing in yourself.”
I focus on building self-trust: the muscle memory that lets you keep your word to yourself, make decisions without needing certainty, and move with conviction even when the stakes are high.
Here’s the difference:
Confidence says:
“I feel good about this decision.”
Self-trust says:
“I made this decision. I trust myself to handle what comes next.”
Confidence evaporates under pressure.
Self-trust holds.
When self-trust is strong, decisions get faster, communication gets cleaner, and leadership feels lighter — even when the stakes are high.
That’s what we’re building in Move Daringly.
If you’re curious how this looks in real conversations, I break it down often on podcasts here.
What do you mean when you talk about instincts and muscle memory in this context?
Your instincts are the automatic patterns that drive how you decide, communicate, and lead.
They’re not innate. They’re learned.
Most of your current instincts were built for a different version of you — the manager you used to be, the role you had five years ago, the context that no longer exists.
Here’s what happens:
You got promoted.
The company scaled.
The team changed.
The stakes went up.
But your instincts didn’t update.
So now you’re using old instincts (negotiate, accommodate, wait for certainty) to solve new problems (lead with authority, make bold calls, command the room).
That’s the disconnect.
Muscle memory is how those instincts live in your body.
When you face a difficult conversation or high-stakes situation, your body reacts before your brain does. You shrink. You accommodate. You perform.
That’s not a character flaw. It’s old muscle memory.
What we do in Move Daringly:
We retrain the muscle memory driving your instincts — so your default response matches the leader you actually are, not the one you used to be.
This isn’t intellectual. It’s neuromuscular.
When it works, you don’t have to think about leading with conviction.
You just do it.
That’s the shift.
If this resonates, you can book a Ground Truth Call to explore where your momentum might be leaking.
IS THIS FOR ME?
How do I know if I need an executive coach?
You might need executive coaching if:
✓ You're hesitating where you used to move
✓ You're second-guessing decisions that used to be automatic
✓ You struggle to be creative or strategic when it matters most
✓ Some days, you want to fire yourself from your own work—even though you built it
You DON'T need executive coaching if:
✓ You say "I'm good. Everything's fine, bro."
✓ You want a quick fix or a 10x promise
✓ You're looking for someone to tell you what to do
If you're insanely capable but secretly stalled—and done pretending otherwise—let's talk.
If you’re secretly circling a bold move you know matters — this is for you. It’s built for leaders who are externally successful but internally stalled. People who are moving fast, but not moving forward. People whose brilliance is still intact — but buried under performance, doubt, and noise.
Do you work with burned-out leaders?
I've worked with many leaders experiencing burnout.
But I'm not a burnout specialist.
Frankly, many burnout coaches left high-stress jobs and now teach quitting as the path.
That's not what we're doing here.
This work reduces cognitive fatigue and helps regulate your nervous system—but the goal isn't to escape. It's to retrain how you operate so you can build what matters without grinding.
If you're burned out and want to quit—there are coaches for that.
If you're burned out but want to keep building (just differently)—let's talk. You can read more about how I approach pressure and recovery on my About page.
It’s not coaching in the traditional sense. It’s not therapy. It’s not a leadership system. It’s a forward-moving reset: of your instincts, your clarity, and your conviction.
It’s a 5-month embedded partnership — plus a 6th month on me — designed to restore internal momentum and directional leadership.
What’s a Ground Truth Call?
It’s not a sales call. It’s a working session.
We get into what’s really going on — and name what needs to shift. No pitch, no fluff. Just an honest map of what you’re experiencing and what you might need to move forward.
How do I know if I'm ready for this work?
You're ready if you have the willingness to examine what's creating friction in your leadership and implement consistent small shifts. This isn't about motivation or discipline—it's about genuine openness to seeing differently and acting accordingly.
You might be ready if you're:
Wanting to fire yourself from your own successful business
Second-guessing decisions despite proven capabilities
Creating results that look good on paper but feel hollow inside
Ready for bigger challenges but wrestling with old stories
You're probably not ready if you're looking for quick fixes, want strategies without doing inward work, need someone to tell you exactly what to do, or are unwilling to examine your current patterns.
Actually, the best time for a reset is before you hit full burnout. If you're noticing early signs—second-guessing decisions more often, feeling like you want to fire yourself from your own success, or sensing that your usual approaches aren't creating the momentum they once did—that's the ideal inflection point.
My coaching works best for leaders who are still climbing but recognize that grinding the same three gears isn't sustainable. You don't need to be broken to benefit from accessing your unused potential.
What is this NOT?
Let's be clear about what this work isn't—so you know if it's right for you.
This is NOT career coaching.
I don't help you find jobs, polish your resume, or prep for interviews. If you need that, there are excellent career coaches out there.
This is NOT job placement.
I don't have a network of recruiters or inside tracks to open roles. I help you become the kind of leader who attracts the right opportunities—but I'm not making introductions.
This is NOT therapy.
I'm not a licensed therapist. I don't unpack childhood trauma or work through deep psychological wounds. If that's what you need, I'll happily point you toward a great therapist.
This is NOT "find your truth" spiritual work or mindset hacks.
No vision boards. No manifestation rituals. No mystical promises about "unlocking your purpose." This is practical, physics-based work on momentum, instincts, and direction.
This is NOT a quick fix.
If you're looking for a 10x transformation in 30 days or a guru with a blueprint, this isn't it. Real change takes time. This is build-not-binge work.
This is NOT for people who are "fine."
If everything's working and you just want to optimize around the edges, you don't need me. This work is for leaders who are secretly stalled and done pretending otherwise.
So what IS this?
This is talent development for insanely capable senior leaders who feel secretly stalled.
It's retraining the muscle memory that drives your instincts—so you stop second-guessing, stop circling, and start building what you've been avoiding.
If that's you, let's talk.
Common Challenges for Insanely Capable Leaders
Why do successful leaders feel stuck?
Most successful leaders don’t feel stuck because they lack skills.
They feel stuck because their self-trust has eroded under prolonged pressure, complexity, and responsibility.
At some point, instincts that used to be automatic start requiring effort. Decisions take longer. Energy goes up, traction goes down.
Externally, everything still looks fine. Internally, you know you’re grinding.
That’s not failure. It’s drift.
Old operating patterns are colliding with new demands — and your nervous system hasn’t recalibrated yet.
My work is designed to reset that internal momentum so effort starts translating into forward motion again. Move Daringly is designed to reset that internal momentum so effort starts translating into forward motion again.
You can see how that structure works on the main Move Daringly page.
Why am I second-guessing myself at work when I used to be confident?
Second-guessing isn’t usually a confidence problem.
It’s a signal that your operating system is outdated for the level you’re now playing at.
As leaders grow, the stakes get higher, decisions become less clear, and feedback loops slow down. Instincts that worked at one level stop working at the next.
Your brain notices the mismatch — and starts hesitating.
Most people try to compensate by working harder or gathering more information.
That rarely works.
The solution is recalibrating the instinct layer — retraining how you interpret signals, make decisions, and move under pressure.
That’s the core of the Move Daringly work.
Why does success sometimes feel hollow even when things are going well?
Because achievement and alignment are not the same thing.
Many high-capacity leaders reach a point where they’re producing results — but not producing what actually fits who they’ve become.
You’re still capable. Still respected. Still performing.
But part of you knows you’re circling something more important.
That gap creates friction.
The work isn’t about throwing everything away. It’s about restoring clarity and direction so what you build next actually matches your current identity and capacity.
Why am I overworking without making real progress?
Overworking without traction usually means you’re compensating for lost momentum.
When instincts feel unreliable, leaders try to control outcomes with effort:
More hours. More analysis. More meetings. More pushing.
But effort cannot replace direction.
Let’s be clear. This work doesn’t mean that hard work goes away. Working with effort is the nature of the beast. What changes is how we relate to it.
Move Daringly focuses on restoring internal momentum so effort converts into progress again — which often reduces workload while increasing results.
What causes leadership burnout even when I love my work?
Burnout isn’t always about workload.
Often it’s about prolonged friction between:
who you are now
how you’re operating
what your environment requires
When leaders operate out of alignment with their instincts, the nervous system stays in a constant low-grade threat state.
That drains energy quickly — even when the work itself is meaningful.
This work helps reduce cognitive fatigue by retraining how you respond to pressure, decisions, and uncertainty.
The goal isn’t quitting.
It’s restoring capacity so you can keep building what matters.
How do I know if I’ve lost confidence as a leader?Burnout isn’t always about workload.
Confidence loss usually shows up subtly:
You hesitate where you used to move.
You rehearse conversations more.
You seek more validation than before.
You delay decisions you already know the answer to.
You feel slightly “out of character” in situations that used to feel natural.
Most leaders don’t talk about this openly — because from the outside they still look successful.
But internally, the signal is clear: self-trust needs recalibration.
Why do experienced leaders struggle during transitions?
Transitions expose operating system gaps.
The instincts that made you successful in one role or phase don’t automatically transfer to the next.
New scope. New visibility. New expectations. Less certainty.
That mismatch creates hesitation — even for very capable people.
Move Daringly helps leaders recalibrate quickly so they can stabilize and perform at the new level without prolonged drift.
How do I figure out my next move in my career or leadership?
Clarity rarely comes from thinking harder.
It comes from movement.
Most leaders trying to “figure out their next move” are stuck in analysis loops — waiting for certainty before acting.
The process we use instead:
Restore momentum → identify direction → test moves → refine.
Direction emerges through action, not before it. That’s exactly what the Ground Truth Call is designed to clarify.
Why do I feel like I’m capable of more but not doing it?
Because part of you is protecting stability while another part wants expansion.
That tension creates hesitation.
You end up maintaining what exists instead of building what’s next.
Move Daringly helps resolve that internal conflict so action becomes easier and more natural.
Do high performers need coaching?
High performers often benefit from coaching more than beginners.
Because their challenges aren’t about skills — they’re about complexity, pressure, identity shifts, and decision environments.
Move Daringly is specifically designed for high-capacity leaders who are already capable but experiencing friction or drift.
WHAT WILL I GET?
What should I expect from working with Bryan Yates?
When you work with me, you get:
2x personal 1:1 video strategy sessions per month
1x small group session per month
Direct access via SMS/WhatsApp between sessions
Session wrap-ups that become your working playbook
Personally selected books (no filler)
But what you're REALLY getting:
Questions that cut through noise and create clarity
Pattern recognition that spots what's draining your momentum
A former Disney producer's brain that helps you work backward from the vision you're playing in your head
A BS-free partnership (not a guru with a blueprint)
No fluff. No mystical promises. Just practical work that restores your internal momentum so you can build what you've been circling.
"What I've loved most is how practical it's been. Every session became a working playbook I could apply immediately. I can honestly say this has been one of the most helpful, transformative things I've ever done." — Healthcare Data Executive
Is executive coaching worth it?
Executive coaching is worth it if you're getting measurable results—not just feel-good conversations.
Here's what clients have built through Move Daringly:
Thriving businesses that attract higher-paying clients
Dream job interviews (and offers)
Redesigned roles that actually fit
Blue-sky projects that are both terrifying and career-defining
Leadership presence that generates respect (not compliance)
If you want to hear how leaders describe the shift in their own words, visit the podcast page or testimonials.
I don’t promise a specific job title or a guaranteed revenue number.
What I do promise:
Clear direction
Stronger self-trust under pressure
Faster, cleaner decisions
Fresh momentum that actually translates into traction
Leadership presence people respond to
Movement on the project, role, or opportunity you’ve been circling
That’s not mindset work.
That’s retraining the muscle memory driving your leadership.
If you’re secretly stalled despite being insanely capable — yes, it’s worth it.
If you’re looking for a guru with a blueprint — no, it’s not.
The Investment
How much does executive coaching cost?
Executive coaching typically ranges from $200-$1,000+ per hour, or $3,000-$20,000+ for longer engagements.
My program (Move Daringly) is $1,500/month for 5 months, with the 6th month included.
That's $7,500 total (or $6,750 if paid upfront).
What you're getting isn't just sessions. You're getting my rare capacity—pattern recognition from Holocaust survivor testimonies, pressure-reading instincts from 150,000+ miles of cycling, a former Disney producer's brain for creative direction, and 13 years of recovery-earned insight into rewiring self-trust.
All focused on you, for 6 months.
How long does executive coaching take?
Executive coaching engagements typically last 3-12 months.
My program (Move Daringly) is 6 months.
Why 6 months?
Most clients feel the shift around month 3-4 (momentum comes back online, decisions get clearer).
But the real change happens around month 5-6—when new instincts become default, not something you have to think about.
That's why month 6 is included on me. Momentum usually kicks in just after the deadline.
At the end of 6 months, my goal is for you to fire me.
What's your success rate with clients?
90% of my clients replace friction toward their goals with true traction within 3-6 months. But success looks different for everyone:
Healthcare leaders landing dream jobs they previously thought were beyond their reach
Agency owners falling in love with their businesses again after wanting to fire themselves
Executives securing major promotions while working smarter hours
Creative leaders launching passion projects they'd been putting off for years
The consistent pattern? They stop grinding and start flowing. They make decisions from clarity rather than anxiety. They lead with natural authority instead of force.
The real measure of success isn't just achieving outcomes—it's developing the capability to create sustainable momentum without constant grinding.
How do I get started?
It starts with a Ground Truth Call.
30 minutes. No pitch. No pressure.
You tell me what's actually happening. I listen for the pattern. We see if I can help.
If it's a fit, we start.
If it's not, I'll tell you honestly—and point you toward what might work better.
Before booking, you can explore more about how I work here.
WHAT THIS PARTNERSHIP LOOKS LIKE
I'm in it with you—not auditing from afar.
We meet twice a month. Every session is recorded and transcribed, so the insights don't disappear when the call ends.
Between sessions, you've got me. Text. Voice memo. Whatever format moves you. Share what's working, what's stuck, what's shifting. This is real-time traction, not scheduled check-ins.
Once a month, you join a small group with other leaders doing this work. Not a mastermind. Not a networking event. Just a sharp, supportive team.
After every session, I send you what I saw—the pattern, the friction, the move. These aren't summaries. They're working documents. Over six months, they become your playbook.
And I'll send you books. Not random self-help. Books I keep on my own shelf and know will land for you.
Real people. Real words. Real ROI.