How I Work

Bryan Yates | Performance Coaching for High-Capacity Leaders

This work is methodical.
It's just not formulaic.

My background is in coaching athletes — where the job isn't motivation or insight, but performance.

You don't train randomly.
You don't apply the same plan to every athlete.
And you don't aim for vague improvement.

You define the destination.
Then you work backward
— building the capacity, timing, and confidence required to arrive there ready.

That's the same role I play here.

Got questions or not sure? Send me an email.

This has been my accelerated superpower… not only progress, but retain momentum.

Bryan’s way with words is phenomenal — but it’s underpinned by real-time creative clarity. He helps you see what matters, and move like it.
— Ghostwriter Agency Owner

My approach

We start by getting clear on where you're actually headed.

Not hypothetically. Not "someday."

The real destination: the role, business, or body of work you're trying to build.

From there, everything is designed in reverse — for you.

Because no two leaders are starting from the same place.
No two seasons carry the same constraints.
And no two operating systems respond to pressure in the same way.

We identify what's currently draining your momentum.
Where you're overworking without progress.
Where old instincts are costing you energy instead of creating movement.

Then we adjust how you operate:

  • how you decide

  • how you communicate

  • how you pace yourself

  • where you apply pressure

  • where you let go

This is systematized consistency, applied with judgment.

There are patterns I return to again and again because they work.
And there's constant adaptation — because the work is individualized, and the conditions keep changing.

When we first started working together, I was being small and unconfident. This has been one of the most meaningful professional investments I’ve made. Over several months, it’s helped me access a deeper level of clarity, confidence, and self-awareness that continues to shape how I lead and show up in my work.
— Director of Innovation at a large healthcare co.

What Changes

You'll feel the shift early.

Momentum comes back online when effort starts translating into progress again.

You'll be in motion from the start — making decisions you've been circling, having conversations you've been postponing, building toward the destination with clarity and conviction.

This isn't about fixing you.
This isn't about optimizing you.

This is about retraining the muscle memory that drives your instincts — so you stop circling and start building.

What This Looks Like in Practice

I’ve never had someone help me create such a powerful shift in just a 40-minute conversation. What Bryan does is brilliance on a level we do not often see. He listens to understand. Then applies the right instrument needed in the right way, at the right fulcrum point for that person.
— Marketing & Event Production Agency Owner

This work is for you if:

✓ You're insanely capable — and ready to stop managing around what's not working
✓ You're done circling the bold move and ready to build it
✓ You want a BS-free partnership, not a guru with a blueprint
✓ You appreciate a good, messy creative adventure
✓ You're open to feedback that might challenge your identity
✓ You take full responsibility for your experience and actions

This isn't for you if:

✓ You say, "I'm good. Everything's fine, bro."
✓ You want a quick fix or a 10x promise
✓ You're looking for someone to tell you what to do
✓ You mock or avoid self-awareness
✓ You want a blueprint — and no friction

Is This For You?

Ready to Move?

It starts with a Ground Truth Call.

30 minutes. No pitch. No pressure.

You tell me what's actually happening. I listen for the pattern. We see if I can help.

If it's a fit, we start.

If it's not, I'll tell you honestly—and point you toward what might work better.

Want to know more? Check out the FAQ → or learn about Move Daringly → (my 6-month program for leaders ready to stop circling and start building).